Thursday 23 August 2012

Door hangers are increasingly acing fliers as the most effective local promotional tool today. More and more small businesses print door hangers to advertise their products and services on a local level. They all recognize the power of door hangers as a direct marketing tool. This is unlike flyers, which have a hit and miss approach depending on your distribution strategy. So if you have a small business yourself, why not try it out as well? There are several reasons why door hangers are better than flyers. 

Better impact First, door hangers do have a significantly better impact than fliers do. While flyers can be given directly to people, most of them nowadays have been desensitized to this kind of promotion. More often than not, they just stare at the flier casually and then throw it away or put it in their pockets. People will hardly read the flier message, and of course, you will get a failed flier. 

If you switch to door hangers on the other hand, you get something interesting. Since people always look at their doorknobs as they enter their house, they will be quite interested and curious when a door hanger is there. 

These marketing materials are meant to be read, and they will be because of this "doorknob" dynamic. Therefore, you will be assured that all of the homes that you put your door hangers on will have at least one or two people that should have read your message. This is unlike fliers where even a 1 to 1 correspondence to each flier and message delivery cannot really be confirmed. 

Location specific These are also very location specific. You can really market on your target neighborhoods and demographics using door hangers alone. With that target neighborhood firmly in your sights, you should have increased chances of getting that market interested intently on your product or service. This is very unlike the hit and miss approach in flyer distribution, getting you mixed results where almost anyone, interested or not is given the flyer. 

Ease of printing Door hangers are easily printed just as flyers as well. Any printing company can create custom door hangers digitally or through offset printing. All they really need is your custom design and your preferences in printing options. There are no complex orders needed, and no major design deliberations. You can just have a simple door hanger design printed and you will get the prints within the allotted time. There is really no hassle. That is why you can easily implement this strategy just like fliers. 

Worth Keeping Lastly, one good thing about these print advertisement is that they are worth keeping. Coupled with a useful design, your potential customers can actually keep the door hangers for use in their home. If you put a useful message like "do not disturb" or "clean my room," most people can integrate the use of it into their day-to-day lives. This enables you to continually promote your product or service within the premises of your customer's home. 

So heard enough? Just dump that flier printing idea and just go for door hangers. They are very effective, easily produced and giving the biggest attention or exposure for your business or project


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