Tuesday 28 August 2012



It's now a multi-billion dollar industry rivalling that of women's fashion. Men's fashion is being paraded on the catwalks of London, Paris, New York and Milan. 

Fashion for men is now as important as it is for women. Men actually enjoy shopping for clothes that will enhance their image. There are no longer any stereotypes surrounding men who are interested in fashion; style is for everyone no matter what your sex. In the past, men's sections of high street shops were tiny in comparison to women's departments but as high street shops flourished and worked with top designer names, fashion for men came to the fore. So what should be in your wardrobe this season? 

Starting at the top, shirts are still a must this season. Red and blue check shirts featured heavily in both winter and summer catwalk shows worn over t-shirts or buttoned up to the collar. Many of the shirts have a military feel including D-ring sleeve tabs and shoulder epaulettes. Choose shirts that have wide enough sleeves for you to roll them up come summer time, making your fashion buys go further. 

Denim shirts of early 1990s vogue are back on the agenda. Do try and keep the 90's look at bay by leaving shorts and deck shoes at home as you might look more like George Michael in Wham than George Clooney. 

No man could possibly believe that this year is a World Cup year. With this in mind high street shops have decided to theme their t-shirt prints around the sport and English patriotism. Emblazoned with Union Jacks or football themed graphics, make sure you wear yours with pride. Polo shirts are also still filling the shelves of many high street favourites. Think Damon Albarn from mid-90s Blur. 

Hoodies are still firm favourites with any male worth his wait in cool urban fashion. Chilled out greys, blues and greens match this season's frosty weather but get yourself something bright for the sizzling summer nights that we all hope are coming in a few month's time. 

Grandad's aren't the only men to wear Cardigans these days. If you're reluctant to try one on for size then try a hooded version first to ease you into the trendy granddad look. Top fashion houses have been reworking the cardigan for a while now, so it's about time you gave it a go. They look hot worn with plain white Ts and loose fitting jeans. 

Jeans are a staple for both men and women's wardrobe. This season you need at least three types and these include the straight fit in a light wash, next the wide-leg in a heavy wash and finally some stone-wash slim fits. Men's fashion is now well and truly on the radar. 

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