Tuesday 28 August 2012

Fashion weeks go on throughout the year, and only the venues change. At all times there is a fashion show going on somewhere in the world. Such a show is the best place where fashion designers and famous brand houses can present their most recent collections. When a fashion designer receives an invitation to one of the major fashion weeks in Paris, Milan, New York or London, he/she must see this invitation as a great honor. 

These four famous capitals of the world are considered epicenters of the fashion world. Alongside them, Sao Paolo (city that occupies the number one position in Latin America) and Tokyo (the fashion leader of the Asia/Pacific region) are also very important cities on the fashion radar. At these shows the public, which is mostly composed of fashionistats and the media, find out what the latest trends are for the seasons to come. The collections and the clothes that are presented now will only be famous several months later. 

New York is the city that opens the fashion week season and afterward all the other shows follow. The first American fashion week was held in the Big Apple back in 1943. The show was at first dedicated exclusively to the press, and it was called the Press week. Because of the World War I, the American designers where stuck on homeland as it was impossible to travel. With their clothes and their creations they managed to convince the media that they were not copying the French designers. This is the moment when the press began to offer them more coverage. 

Fashion weeks are more popular in our days this is why the public is also larger, being composed of potential buyers, actors, celebrities and media representatives. All the people present there dress to impress and the snap shots from the front rows prove this. The fashion photographers have their hands busy by trying to capture all the models on the catwalks and all those that are off the catwalk. 

Fashion is a something that will never change, only the trends come and go. Try to keep in mind the fact that you should only buy and wear clothes that are according to your personality and style. 


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